Industry
Update - January 21, 2004
As
we gleefully say goodbye to 2003 and welcome the opportunities
and challenges of 2004, let's take a minute and discuss
what will probably be the hot topics and highlights of the
New Year.
First, you can't deny the incredible impact Berkshire Hathaway's
(Warren Buffett) entry into manufactured housing is already
having on all of us. Trust me....whether you're directly
effected by his investment or not, it's a terrific shot
in the arm for every segment of manufactured housing. Within
days of Mr. Buffett's announcement last spring outlining
his intentions to purchase Clayton Homes, stories began
circulating about new sources of financing entering the
manufactured housing industry, stock prices of rival publicly
traded companies spiked, and several of us had this stupid
grin on our faces, enjoying the positive chatter that lit
up the phone lines. In the land-lease and rental communities,
stocks in REIT's are on the rise and new developments are
back in the planning stages now that the slow but clear
revival of chattel financing seems to be underway, albeit
not nearly fast enough to satisfy our needs.
At the very least, perception is reality. His investment
in manufactured housing gives Wall Street the perception
that this is an industry with a bright future. After all,
who argues with Warren Buffett for crying out loud? The
guy's a genius and almost everything he touches turns to
gold. His next step (actually, Claytons) was to buy Oakwood
Homes, which includes Marlette and Golden West, and he's
probably not done buying yet. There are strong indications
that he is looking to purchase related or ancillary companies
that will compliment and profit from these core businesses.
Add to this his limitless access to low cost capital for
Vanderbilt Mortgage and Oakwood Acceptance and you've got
yourselves the beginning of an industry-wide recovery. Not
that it's time to start doing the happy dance just yet,
but it's good news and I love it. Even as a competitor you
should be proud to talk about how Warren Buffett's Berkshire
Hathaway, Inc. felt the future of affordable, energy efficient
manufactured housing was a good place to invest a few billion
bucks. Hey Warren...I hear property management companies
are the wave of the future too!
Next,
take a look around most manufactured home communities and
you will see a few less repossessions than last winter.
Not that they're dropping like flies, but statistics indicate
DECLARED repossessions are running about 25% lower than
the same period last year. Even at that, repossessions are
running 300%+ higher than in the "good old days"
and this inventory must be absorbed by homebuyers before
we'll experience a significant recovery in new home shipments.
But there's one problem with these "declared"
repossession numbers that are very misleading. Today, more
and more community owners are being forced to purchase these
homes rather than run the risk of having them removed from
the community by people who place them on lots and package
them for sale to real estate buyers. Therefore, while the
homes no longer show up on the lenders repossession reports,
many of them are still out there, vacant and for sale, producing
no income for the community owner and competing for that
new home buyer. Because of this phenomenon many of our property
management clients have reluctantly become home collectors
versus sellers and are experiencing slow turnaround's on
these homes, but we're hoping this is partially due to the
time of year. These homes are priced to sell fast (many
at a net loss to the seller) so we hope to see an increase
in pre-owned and "repo" home sales in the first
quarter of 2004. If that occurs AND new declared repossessions
continue to diminish, that combination is a clear indication
that we are slowly recovering from the repossession hangover
and that supply and demand are closer to being equal once
again.
We must create an industry-wide, nationwide data base of
manufactured home comparable sales information, and we must
bring credibility and consistency to manufactured home appraisals.
Lenders, ALL lenders talk about transparency of manufactured
home loan transactions when they talk about what's wrong
with our industry and the fears they have when contemplating
becoming more aggressive in manufactured home lending. Their
large losses are attributable in no small part to the lack
of a formula for determining the proper loan value of a
manufactured home. Gub Mix has talked about this from his
Soapbox for some time now, and as usual, he's right on the
money (no pun intended). There is some movement towards
this problem, but it's too soon to see if it's for real
or not. It's all about credibility and professionalism,
folks. Licensing sales people, escrow-type closings, appropriate
regulation, maybe a few new laws, added safeguards, increased
transparency. These ideas ruffle and lot of feathers and
cause a fair amount of heartburn, but why? Are we in the
REAL housing business or aren't we? How much money are we
going to lose before we recognize what needs to be improved
upon and implement these changes ourselves...on our terms...on
our timetable....with our input...and with our own personnel.
Our share of new home starts has shrunk to single digits.
In 2003 we found out that government talks a lot (and complains
a lot) about what's wrong with the manufactured housing
industry but does nothing substantive to help us, so let's
help ourselves. Besides, when was the last time government's
"help" really helped you anyway! If it gives us
credibility it will bring sales and profits with it, because
credibility attracts customers. Good customers.
Manufacturers
should be applauded for designing and building new homes
that are specifically designed to fill small home sites
in older communities. The demand is substantial but retailers
and community owners have been reluctant to invest in these
new homes while repossessions continued to compete for their
inventory dollars. Retailers are missing a real sales opportunity
if they're not stocking one or two of these homes and educating
their salespeople on the home sites in their areas, especially
in 55+ communities, that are vacant and ready for smaller
single and multi-section manufactured homes. This trend
is taking off in Northern California and headed this way.
We expect to see an increase in this segment of the market
in 2004 and we're already seeing a dramatic increase compared
to last year in inquires for rental home sites from new
home buyers and retailers.
The
largest manufactured home show west of the Mississippi River
is next month in Salem, Oregon. The 2004 Oregon Manufactured
Home Show at the Oregon State Fairgrounds starts with industry
days Tuesday March 2 and Wednesday March 3, 2004, and continues
with retail days Thursday March 4 through Sunday March 7,
2004. Don't miss your only opportunity to browse through
the latest products on the market and visit with all of
those suppliers and vendors who have the answers to your
questions and the solutions to your problems. To register
for the show or inquire about exhibitor space contact OMHA
at 503-364-2470.
While we're promoting industry events, don't miss the 2004
National Congress & Expo for Manufactured and Modular
Homes, April 13-15 at Caesars Palace Hotel in Las Vegas.
MHI, with the assistance and input from Gub Mix and others,
does an outstanding job organizing this event and this years
program includes the most concise, on-target array of useful
seminars I've ever seen at the Congress & Expo. For
registration information contact MHI at www.manfuacturedhousing.org
or call MHI at 703-558-0654.
Most importantly of all, next week is the Commonwealth Industry
Summit 2004 in Wilsonville (Portland), Oregon, Wednesday,
January 28th from 8:30 a.m. until noon. In one room you
have community owners and developers, lenders, appraisers,
retailers, manufacturers and insurers, having a blunt and
open discussion of the real issues that face the manufactured
housing industry. It is a terrific way to meet those that
offer solutions that address your needs, and it keeps you
up-to-date on our ever changing business climate. Seats
still remain for the Oregon Summit. You can register on
line at www.cwres.com
or call Commonwealth at 503-244-2300. The total cost, including
a hot buffet breakfast served at 8:00 is only $35.00. It's
a bargain....hope to see you there.
Thanks for taking a few minutes to read this update. I look
forward to your comments and feedback.
Greg
Harmon - President
Commonwealth Real Estate Services
E-mail: greg@cwres.com
Telephone 503.244.2300 Ext. 101