Industry
Update - April 7, 2003
What
a wonderful way to start a Wednesday! I couldn't have been
more surprised when drinking my morning coffee and checking
the manufactured housing sector's ticker symbols on Quicken.com
last Wednesday, April 2, when I read that Warren Buffett's
Berkshire Hathaway, Inc. had announced their $1.7 Billion
cash offer ($12.50 per share) to purchase Clayton Homes,
Inc. (ticker symbol CMH). My phone rang off the hook most
of the morning from industry friends around the nation,
happily spreading the good news. Clayton has long been regarded
as the most successful and prestigious vertically integrated
manufactured housing company in the nation, remaining highly
profitable in an industry where downsizing, closures and
bankruptcies are becoming more common every day. Clayton
builds, sells, finances and insures manufactured homes through
a vast network of company owned manufacturing facilities,
retail outlets and the two Clayton-controlled finance arms,
Vanderbilt Mortgage and 21st Century Mortgage.
Warren
Buffett himself was quoted as saying "By retaining
discipline, Clayton Homes is the lone tower of strength
in an industry battered in recent years by the consequences
of lax financing practices." Barbara Allen, an analyst
for Arnhold & S. Bleichroeder Inc., says the deal is
a "fabulous deal for Buffett....it's not a good deal
for current Clayton shareholders". She is a shareholder
of Clayton and estimates the fair value of the company at
$22.00-$26.00 per share. Champion Enterprises CEO Walt Young
describes Clayton as "a class act" in the industry,
adding "it was shocking....there were no rumors at
all. I welcome Berkshire to the industry". I'm told
the Clayton family gave Mr. Buffett a secret identity when
calling company headquarters.....Mr. Sunshine. It certainly
seems an appropriate name for a person who now adds Clayton
Homes to his investment in Oakwood Homes just a few months
ago.
This
has to be great news for our industry, as this may be the
kind of endorsement we have needed in order to lure a major
finance company or two back into manufactured housing. You
can't get much bigger that Warren Buffett, and his investment
in Clayton and Oakwood, coupled with his run at acquiring
Conseco Finance, should ease investors worries and show
Wall Street's financial analysts that the manufactured housing
industry is a viable industry with a bright future. John
H. Diffendal, a manufactured housing analyst with BB&T
Capital Markets in Nashville, Tennessee called the purchase
of Clayton Homes "an endorsement of the long-term viability
of the industry".
In
other news, while manufactured home sales are still fairly
flat in the Pacific Northwest, most people agree that they
are seeing an increase in consumer inquiries and feel that
a slow recovery is underway. Homes being sold in land-lease
or rental space communities continue to plug along at a
slow but steady pace and new homes sold on land with the
use of conventional mortgage type financing are steady,
but not brisk by any means. We at Commonwealth continue
to promote our communities to consumers and manufactured
housing retailers but find it important to re-educate the
masses on the lifestyle and affordability of community-style
living. There is an ever changing workforce in our industry
and many people out there selling homes have little or no
industry experience, which makes it more important that
ever that we all get out there and do our part to spread
the word and have a little "history lesson" with
them.
One
sector related to manufactured housing is experiencing significant
growth. The modular home business, which some people feel
will be an ever increasing part of the overall "factory
built" home industry nationally is growing steadily.
Modular builders report a increase in market share and production
backlogs, largely because of their pricing advantage when
compared to site built homes while accessing the same conforming
interest rate mortgage products. Particularly in areas where
site built housing is very expensive, and zoning for manufactured
homes is very restrictive, modular homes are a viable and
affordable housing option. Modular home builders in the
Pacific Northwest include Guerdon Enterprises in Boise,
Idaho, and Blazer Industries in Aumsville, Oregon. I haven't
seen a Blazer home, but Guerdon has developed a stunning
array of products that are virtually undistinguishable from
modern site-built homes.
The
glut of repossessions doesn't seem to be shrinking much,
and lenders continue to liquidate inventories at fire-sale
prices. While it's critically important to our resurgence
that this repossession hangover be absorbed by the marketplace,
it is certainly painful going through the process. Asking
homeowners in our communities to "hang-in-there and
your equity will re-emerge" is getting to be a tougher
sale to make everyday. I am very conflicted by the pricing
of these homes. If you're a buyer, you can't hardly go wrong,
and it's an area of frustration for me that some people
don't know a great deal when they see one. On the other
hand, if you're a seller and you owe $50,000 on a home that
the bank is selling a duplicate for next door for $20,000,
it's a bitter pill to swallow.
This
run of repossessions must come to an end, and it's up to
everyone in this industry to play a part in the process.
I applaud those manufactured home community owners, retailers
and finance companies that are playing an active role in
the sales and financing of these homes. These homes are
keeping us from experiencing a nationwide recovery, so if
you're a retailer or a community owner, please don't spend
your time and energy fighting these lenders and holding
a gun to their heads. You need to protect your rights of
course, but help them liquidate this inventory and we will
all begin to enjoy renewed prosperity and experience the
growth and expansion of the manufactured housing industry
here in the Pacific Northwest.
Greg
Harmon - President
Commonwealth Real Estate Services
E-mail: greg@cwres.com
Telephone 503.244.2300 Ext. 101