Industry
Update - July 6, 2006
Most manufactured homes sold in the Pacific Northwest
and parts of Northern California and Northern
Nevada are built in Oregon, where the highest
concentrations of manufacturing facilities are
located. One statistic used to help predict
those sales is the monthly report from the Oregon
Manufactured Housing Association on HUD labels
purchased by the manufacturers. To explain
--- each home built to the HUD Code needs a HUD
label and the advanced purchase of those labels
is a direct and accurate indicator of current
home orders and anticipated future need of labels
for pending orders. As of June 30, 2006
HUD label purchases have declined in 2006 by 10%
as compared to the same six month period in 2005.
There may be a bright spot in all of this news,
however. If you analyze the numbers even
further, a report detailing how much of Oregon’s
manufactured home production is sold to dealers
in California shows that Oregon factories shipped
22% FEWER homes to California so far in 2006 compared
to the same period in 2005. Therefore, if
California shipments from Oregon are down 22%
but HUD label purchases are down 10%, perhaps
more homes are staying in Oregon and Washington,
giving us a slight “net” increase.
How’s that for digging deep to find some
positive news!
If you talk to manufactured home retailers they
are not doing any bragging. Business is
“okay” but not great --- some reporting
an increase over last year, some a slight decrease.
The further you get away from the metropolitan
areas the better it seems to be. Parts of
Eastern Washington are doing better, parts of
Central and Eastern Oregon too. Idaho is
“flat” or up slightly and California
is down 6% through April. From the
community prospective, business is good.
Our vacancies are filling up and aggressive incentives
are not as widely needed to fill those vacancies
as they were a year ago. This is partly
due to the unexpected number of “park closures”
taking place in Portland and Bend, Oregon and
around the greater-Seattle area. Many developers
are still targeting manufactured home communities
as a source of land for future development and
as long as that trend continues closures will
be a phenomenon we will watch carefully.
Speaking of closures ---- city governments and
many politicians are becoming involved in the
topic of manufactured home community closures.
Cities are passing closure ordinances that make
it very expensive for an owner to close his/her
community and politicians are attending town meetings
to hear from the residents who are being displaced.
This is a national issue, making the five o’clock
news in Phoenix, Las Vegas, Portland, Tampa and
Boise. Park closures are a growing national
problem and states have tried a variety of fixes.
Nevada, Florida and Massachusetts require landlords
to pay actual relocation costs to displaced tenants.
Arizona and Connecticut require between $5,000
and $10,000 in compensation. New Hampshire
set up a statewide loan fund to help tenants buy
their own parks. The fund has resulted in 72 tenant
park purchases throughout the state, but that’s
a solution that is unlikely to pencil out in hyper
expensive markets like Portland, Seattle and Bend
because tenant rental rates are unlikely to cover
the real cost of the land.
The issues are many, including the residents request
to be reimbursed for their moving expenses, government’s
role in providing “affordable housing”
and the land owner protecting the right to use
the land for its most profitable or popular purpose.
Nevertheless, cities seem to be jumping to conclusion
without asking all the questions or doing all
their research and leaving it up to the property
owner (s) to challenge these new regulations.
One group of community owners has banded together
in Bend, Oregon to file suit against the City
of Bend who recently passed an ordinance (similar
to the Wilsonville, Oregon ordinance) requiring
the community owner to either pay 100% of the
residents moving cost and find them a suitable
place to move or buy their home at fair market
value upon the closure of the community.
We predict one of these court battles will make
it all the way to the state Supreme Court.
The National Communities Council is working on
a 10-year lease for community owners to offer
to residents and lenders that may provide those
interested in leases with a document that can
guarantee some stability to all parties involved.
Many community owners have long objected to leases
but offering a lease can ease the minds of those
concerned about the stability and value of their
purchase and bring back home lenders scared away
by the diminishing value of the collateral.
Surprisingly, no major chattel lender currently
requires a lease from a community owner.
Speaking of leases --- In Washington State an
Appeals Court ruling jeopardized the one-year
rental agreement used by most community owners
in Washington that allowed for the agreement to
revert to a month-to-month tenancy after the initial
one -ear term was over. The court ruled
that it is illegal because it converts the one-year
tenancy to a month-to-month which technically
constitutes a violation of the Manufactured Home
Landlord Tenant Act and is an unfair act or practice
under the Consumer Protection Act. Attorney’s
for Manufactured Housing Communities of Washington
are reviewing the courts decision and MHCW has
filed a motion of reconsideration, and plans to
file a Petition for Review to the Washington Supreme
Court. The issue is unlikely to be resolved
until the end of 2007 at best.
I saw a fantastic television commercial in Medford,
Oregon on June 26th. It showed a black screen
with wording and an announcers voice saying something
like: “NEW HOMES IN PHOENIX ARIZONA
- $300,000 TO $500,000” followed
by the next screen “NEW HOME PRICES
IN SEATTLE $400,000 TO $600,000”,
the next screen said “NEW HOME PRICES
IN PORTLAND $375,000 TO $500,000”,
then "NEW HOME PRICES IN MEDFORD
$200,000 - $350,000 AND UP”.
Then the announcer asked the question “Don’t
think you can afford a new home in Medford?
Well think again! Come to Medford Estates!”
The rest of the footage was color pictures of
beautiful new manufactured homes installed and
landscaped on nice lots in Medford Estates, an
all-aged land-lease manufactured home community,
with prices from $75,000 to $88,000 for a new
3-bedroom, 2 bath Energy Star manufactured home.
It was a powerful commercial ---- very well produced
and straight to the point. And it made me
think. Why in the world aren’t we
bragging about how inexpensive and well-built
our homes are? Do we spread the word to
everyone we know? Our homes have never
been a better buy, but does the general population
know this?
Greg
Harmon - President
Commonwealth Real Estate Services
E-mail: greg@cwres.com
Telephone 503.244.2300 Ext. 101