Industry
Update - September 20, 2006
I just returned from George Allen’s International
Networking Roundtable for Manufactured Home Community
Owners and Operators. If you are
an owner, operator, lender or professional management
company you shouldn’t miss this annual event.
It is packed with helpful discussions and break-out
sessions and the networking opportunities are
incredible. The event included 160 of the
“Who’s Who” in our industry
from around the country and sessions ran non-stop
from morning until night. Every attendee
comes with the intention of openly sharing information
and I have met some of the most informative and
helpful people in our industry at this event.
Click here for a few
of the highlights.
MH COMMUNITY CLOSINGS
were discussed and they are a problem in many
parts of the country. Florida, Arizona,
California, Oregon, Washington, Idaho and Nevada
have the greatest concentration of closures and
local municipalities continue to press for increased
regulations given that the industry has virtually
no consensus on what to do or any consistent talking
points when dealing with the media and the public.
Just last night, the ABC Television affiliate
in Portland, Oregon ran a story during their 11:00
PM newscast regarding an older, failing mobile
home community Commonwealth is closing in the
Portland suburb of Sherwood. The story was
riddled with inaccuracies (they never contacted
us for comment) including the statement "one-fourth
of all mobile home communities in Oregon have
closed in the last year". The truth
is approximately 4% of the communities/spaces
have been closed in the last five years.
The also said "a stricter law regulating
community closures will likely be discussed in
the next legislature" when in fact a more
lenient law is being negotiated in the MH Landlord/Tenant
Coalition. There was absolutely no mention
of the $10,000 TAX CREDIT available to MH owners
to offset the cost of moving, nor was it mentioned
that the $3000/$3500 in cash offered to each homeowner
by the community owner was a generous gesture
of goodwill to the tenants on his community and
something not required by state law. In
Oregon City, Oregon, another Portland suburb the
City Council is expected to pass another strict
“community closure ordinance” much
like other Oregon cities have passed this year.
These ordinances include requiring the community
operator to purchase each home at retail value
or locate a replacement space for the home and
pay the entire cost of moving the home.
There is absolutely no doubt that this is a serious
and growing issue. There is also absolutely
no doubt that these residents deserve to be treated
fairly and their plight properly recognized and
examined. I feel strongly that regardless
of what the rental agreement and other documents
said when they rented the space, an implied commitment
was made between the community owner and the resident
that meant: If you pay the rent on time, keep
your place up and abide by the rules you can live
here indefinitely. Having said that, no
one foresaw the red hot real estate market, sustained
record low interest rates and a housing boom like
no other in history. There if a feeding
frenzy on develop-able land and manufactured home
communities are attractive redevelopment sites
to developers. When you own and operate
a community that is worth millions more as something
else it is tough for ANYONE to say no to these
huge unsolicited offers. Nevertheless, we
should be able to come up with some type of relocation
assistance for the residents, and cities, counties
and states should actively participate in streamlining
the process to acquire and develop replacement
communities for these displaced residents.
GOVERNMENT PLAYS THE BIGGEST ROLE OF ALL
and they aren’t doing a damn thing towards
making land available for replacement communities.
These residents like living in a mobile/manufactured
home community, but instead of building them another
community and moving them into it, thus retaining
them within the industry and building good will,
the only thing we’re working on is getting
them enough money to leave our industry and move
into a house, apartment or condo. Like we
haven’t done enough already in this industry
to drive away customers and give away our market
share to the site-built the housing builders!!!
Manufactured housing shipments
were down nearly 13% in July for California as
compared to 2005. Year-to-date Florida is
down 42.9%, California is down 33.1%, and Arizona
is down 17.2%. In the Pacific Northwest,
shipments have declined. Washington is down
7.8% and Oregon is down 10%. The Pacific
consensus division as reported by MHI is down
25.2% and the Mountain division is down 18.5%.
But the industry nationally is trending
down only slightly. However, total “floors”
shipped in July 2006 were 14,290, down 15.15%
from July 2005. Through July total HUD-coded
shipments were essentially unchanged according
to MHI when compared to 2005. States with
the greatest increases in July included Mississippi
+ 58.7%, Louisiana + 51.4% and Alabama + 20.9%.
Idaho was also looking good, +27.8%.
I love this industry and I want to be a part of
its growth and prosperity. Doing the right
thing for our consumers and building public awareness
of the quality and affordability of our product
needs to be heavily promoted on a national level.
We need to win back homebuyers, go after
the young, first time buyer and get back the market
share we gave away during the biggest housing
boom in history. There is a groundswell
building across the country, pushing for a national
marketing and public relations/public education
campaign geared to promote manufactured housing.
Stay tuned as we discuss this in more detail in
the near future.
SAVE THE DATE. Commonwealth’s
5th Annual Manufactured Housing Industry Summit
will be Thursday, January 25, 2007 at the Red
Lion Hotel on the River in Portland, Oregon.
Visit our website soon for details.
Greg
Harmon - President
Commonwealth Real Estate Services
E-mail: greg@cwres.com
Telephone 503.244.2300 Ext. 101